STB Unveils Over 60 Lifestyle Experiences to Entice Indian Business Groups to Singapore


THE SINGAPORE Tourism Board has launched a new version of the In Singapore Incentives & Rewards (INSPIRE), an incentive programme to attract more visitors from the growing Meetings, Incentives, Conventions and Exhibitions (MICE) sector.

In partnership with 29 local Singapore businesses, Global INSPIRE offers a selection of over 60 complimentary experiences that qualified MICE groups visiting Singapore can enjoy.

Building on the success of previous INSPIRE editions INSPIRE was a collaboration between STB and tourism experience providers in Singapore to develop and showcase specially-customised Singapore experiences to meetings and incentive groups. Through INSPIRE, groups that qualify for support could pre-select tourism experiences to be included in their itineraries, which in turn enabled STB to influence their decisions when choosing destinations. Such experiences included visits to Sentosa, Mount Faber, Gardens by the Bay, Wildlife Reserves Singapore, the Singapore Flyer, as well as unique experiences such as dragon boat team-building.

The new Global INSPIRE incentive programme serves up a wider range of specially designed experiences for MICE groups, catering to small and mid-size groups from all parts of the world. Specially created by passionate experts and mavens in various fields, these experiences are designed to delight and thrill visitors to Singapore. Global INSPIRE offers 63 unique experiences under four broad categories, namely: Singapore’s dining, entertainment and nightlife, thematic tours and learning experiences, tailored attraction-based experiences and distinctive teambuilding activities.

“India is one of Singapore’s key source markets for MICE groups. The previous INSPIRE programme worked well in India as a marketing tool to convince corporates and travel agents to choose Singapore for their incentive trips. We continue to be creative and keep abreast of the needs of MICE groups in order to stay competitive. The new Global INSPIRE has a diverse selection of group experiences tailored with the MICE visitors’ profile in mind. We are confident that this enhanced program will enable us to further secure a good pipeline of incentive groups from India,” said GB Srithar, STB’s Regional Director for India, Middle East and South Asia. The previous INSPIRE programme, which ran between 2014 and 2018, had supported close to 50 groups from India, involving about 7,000 participants.

India was Singapore’s third largest source market of visitors in 2018. The city-state received 1.4 million visitor arrivals (13% year-on-year growth) from India. India was also Singapore’s top cruise market in 2018, bringing in 160,000 passengers, marking a 27% increase from 2017.

“Responding to the popular demand for incentive trips on-board cruises, the Global INSPIRE programme will benefit groups who have a stayover programme in Singapore before or after their cruising itinerary. This new feature of the INSPIRE programme will help to sharpen our marketing efforts. With the support of our travel trade partners, we seek to reach out to a wider corporate audience and help entice their incentive group travels to Singapore,” added Srithar.


Written by Loknath Das